BRUT: Connecting black-owned businesses

Buying Black owned products again


In Philadelphia, very few businesses are black-owned — only 2.5%. according to Pew Charitable Trusts. This entrepreneur’s mission. To connect them. Launched in early 2019, the app and website connect users with black-owned restaurants around Philadelphia using a single directory. For Cabello, it’s not just about turning a profit — it’s about using technology to foster community.

Why buy Black?

“People don't know what black businesses are. I'm going to support something that you don't know exists. So, you know, just bringing that awareness, that's always key. You can't support something you don't know. Black and Mobile were the first black-owned food delivery service in Philadelphia and were the first black owned food delivery service in the country that delivers exclusively for black owned businesses. It's hard to find black-owned businesses, young or old. A lot of people cannot name over 25 black owned businesses or restaurants. So, what we do is we locate them but then we also let you support them because we deliver to your door. I like to say the culture delivers. You see Amazon and all these giant tech companies, they utilize technology. Some of the businesses are scared of it. They're old school. So, they're scattered. It's so important because we need to know where our business is also, so we can spend our dollar with our business. Group economics is not just something that you want to talk about. Like we need. We need the money in our community”, David Cabello, founder - Black and Mobile tells Brut.

Black Business has a long history in America

The Buy Black movement has been rising — black spending power is projected to hit a record $1.5 trillion by 2021 based on data from Nielsen. Cabello hopes people of color in other cities follow Black and Mobile’s example.

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